Sustainability is serious business…

A leading buzzword that we hear across the industries is Sustainability. But what does it actually mean? As with most business trends, it is important to understand that sustainability has not emerged in a vacuum. Rather, it is a reaction to the increasing economic risks and uncertainties that organizations are faced with. While many may be wondering whether the current economic downturn might push sustainability activities off the radar, research indicates that the contrary happens, however. By starting to view business through a sustainability lens, organizations see that opportunities are emerging that might not have otherwise been identified.

 

But there are many questions raised on the issue of sustainability. For instance, what do we mean when we talk about Sustainability? Is it about the environment, the economic, or the business? What is business and management sustainability and how does it differ from the others? When is an organization truly sustainable? And how can a business-as-usual type of organization become a true sustainable business? These are only a few issues frequently voiced. A comprehensive restructuring of an organization is not usually necessarily in most cases. Rendering a ‘blueprint’ solution is also not a viable solution because the conditions under which companies operate—both culturally and strategically—usually differ significantly across the industries. But an organization’s success can be improved. At least in certain areas by implementing ad-hoc measures that follow strategies that are linked to business and management sustainability principles. This can also be a good start for many organization in order to learn more about the advantages that can be gained through such commitments.